Something said at Be MOP reminded me of somewhere else that I had read of a hat-based business model.
So this probably happened at Blizz:
Note: this webcomic is by the same team that does Penny Arcade, plus one, which may turn some people off. So, avoid if you are ethically inclined to do so.
This post originally appeared on Grimmtooth's Troops on July 17, 2013.